Saturday, May 2, 2009

Notes from the Montpelier Festival of Herbs, Tea and the Arts


Greetings!
I figured our first post should be from a Craft Fair! We survived the threat of rain and the turn out has been better than expected. It stayed cloudy and cool and It was so fun to meet other crafters and just being outdoors in the beautiful Montpelier Setting was amazing!

Well as you know we are relatively new to the craft fair circuit and thru trial and error have realized that picking great fairs has alot to do with your target audience. We have been to a few bummers that had us doubting our confidence... But the trick is to remember that your products are not always going to be a right fit for the fairs you are attending and even careful research can yeild a hit or miss.
Our Strategy is that generally we sell products that appeal to adults and we sell lots of kid stuff but our market is a more indie, city dwellers than country market. Our goal for our Craft fair scheduling this season is to stick to what we know and stay in the DC Metro Area. For the remainder of our craft fair season we will be mostly in PG County and then a couple of stops near the chesapeake.
Another tip we learned in tweaking our display this week was to dial back on the table cloth motif... we went with a crazy display last time that had way to many colors and distracted from the colorful nature of our product line. I love light blue and thought that light blue would be a subtle color that would help our stuff stand out but not be too busy. After a quick trip to Joanns where we settled on an okay color... we got to the cutting table and realized that the fabric would cost us 50!!! dollars... I was like okkkkkkk lets go to target and get a sheet. Cynt and I picked out the most perfect minty blue and I really think that that change made people linger longer over our table.


We had some really great conversations and the one product we didn't think we'd sell that much of, our logo T shirts for kids we actually sold 3!!! Since our TV show is new and noone has heard of it we didn't know how it would go over. It just goes to show how far a good design will go! We've had several adults ask for big people sizes and we are mulling it over...

I will be a busy girl this week replacing stock and I am very much looking forward to the Main Street festival in Laurel next weekend. This week you may see several posts on products for the upcoming fairs!!!

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