So I've always wondered about ways to draw more attention to our little show and shop... but how do you do that without being chained to a computer 24/7 and still have a family a life outside yourself and still get your craft on?
Ok so I've read alot about setting up a facebook fan page. That was step one. It's pretty simple just make sure you follow facebooks instructions and click on the linky poo for the create a page for a business. It's pretty easy after that... you upload a few pictures and put some content up there and there you go!
The second step which is equally helpful especially if you are craft fairing this season, Mix and Mingle and slap that business card and/or flyer in that bag! We have gotten some really great business leads just from talking to customers and fellow crafters about what we are doing. Being social is key! Make sure you have a mailing list for people to sign up on and hand your flyers out to everyone who stops by... yes this is marketing in real time vs. webtime... BUT... people who see your work and like it, but don't have a need for something you are selling, might come back around later on if they stumble upon your card or you signed them up for a mailing list and are regularly sending them information. Even in this modern era this still works!
Ok so I read some really great information about twitter on Timothy Adams blog, It was basically about how to get followers.... Seems simple right???? But this can be daunting... It's pretty simple just find people who's things you love or who have businesses you like to get started add some of their followers. I basically searched for etsy and went thru some of those... Get your friends, look for people who do what you do or who do something similar. Initially might take you a few minutes of searching and following people but most of the time those people follow you right back! Most people do have twitter and post your twitter feed info on your facebook... Post your twitter follow me button or feed on your blog, on your website and tell everyone you can follow me on twitter. In a few hours I'm up to 88 followers... in a few hours! I'm hoping this will lead to more traffic here and to the sunflowerexpress website and eventually to sales popping off in my etsy shop.
Break the marketing down in to phases and set yourself some acheivable goals and if you are anything like me you will only have to spend a couple of hours online a week devoted to managing your "networking empire".
I'll post updates on our progress!