Monday, March 16, 2009

The Anatomy of a Logo

Ok so I have gotten a few comments on the Logo and I figured this would make a really good blog post. Some people find text based logos overdone and boring but I would like to just say pish posh. You know all those really cool decorative fonts that are just lingering on your computer that you've horded looking for the right place to use them? This would be the time to dust those bad boys off and have a go at creating a refreshingly simple logo.

For the Shes So Crafty Logo I started with a sketch of intersecting Ss and a looping scripted C that ties them together. I think the sketch is the most important part, granted you could just sit down and fiddle with your letters till you get em right but, starting with a basic sketch lets you know where to start and streamlines your process. Once I had the sketch done I spent some time in my font viewer software hunting. I wanted a very ornate font for the intersecting Ss and a pretty simple scripted C to tie them both together.

I contemplated several choices for the Ss and finally decided on VTKS Revolt, For its nifty flourishes but simple easily readable letter styles.

Next step was the layout in Illustrator. I decided that the second S should be reversed, which gave it a kind of quirky feel. Now I needed a Scripted C that was less ornate but still fit with the flourishy touches of the S.

I settled for an oldy but goody AT Mahogony Script with its simple curves and the loop on the scripted C which gave the logo balance. I centered the C in the middle of the two S Coverted it to outlines so that I could further manipulate the C to intersect in the right spaces. I kept the C in just outlines to balance the heavy color of the flourishes in the Ss. And Voila. A fresh take on the standard Text based Logo. Most of the time when you think text based logo you are thinking of something more utilitarian, but as you can see this result is fresh and elegant yet simple in its conception. Dust off those fonts and give this new take on a graphic design classic a whirl!

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